TOMMY GENESIS TOUR POSTERS
DESIGN
Editoral
Branding
Communication
SKILLS
Creative Direction
Ideation
Photography
TOOLS
Photoshop
Illustrator
InDesign
◯ An experimental tour-poster series and visual language derived from the auditory soundscape of Tommy Genesis’ album: God is Wild.
ABOUT THE PROJECT
THE PROJECT:
Tommy Genesis is an alternative artist from Vancouver Canada. Her debut album and tour inspire the posters; God is Wild. Although Tommy Genesis already has such strong branding on her website, I wanted to capture the essence of the artist sonically and give her new visual branding and communication.
POSTERS
POSTER ONE: DELICACY
The first poster represents the softness and delicate nature of Tommy’s song “It’s OK”. Accompanied with acoustics and soft vocals, I believed roses would be an excellent way of representing the softness and delicacy of the song. To highlight the white from the roses, a soft pink background was utilized to represent the love and loss that is conveyed in the song.
POSTER TWO: CHAOS
The second poster is inspired by Tommy’s hit song “Tommy”. The song is a stark contrast from “It’s OK” as sonically, it has more rough vocals and textures, with the addition of percussion and harsher sounds overall. To represent the chaos and vigour encapsulated in the song, I decided to add red paint splatters all over the roses to add stark contrast and add the “wild” to “God is Wild”.
POSTER ONE
POSTER TWO